Cinnamon Toast Crunch Hormel Bacon Cereal Launches at Walmart

Cinnamon Toast Crunch Hormel Bacon Cereal is now available in a new limited-edition release, blending the signature flavors of Cinnadust and smoky bacon into one breakfast item.

The cereal is the latest collaboration between CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® Bacon. It follows the 2024 debut of HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon. That product remains available at select retailers nationwide.

This new release flips the format. It features crunchy cereal pieces infused with artificial bacon flavor and coated in Cinnadust. Each 6-ounce pouch is specially branded with both the CINNAMON TOAST CRUNCH™ Cinnaswirls and HORMEL® BLACK LABEL® visuals.

Cinnamon Toast Crunch Hormel Bacon Cereal launched on July 8. It is available exclusively at Walmart.com for $5.84 while supplies last.

The product builds on Walmart’s exclusive lineup of seasonal breakfast offerings, which included a previous bacon-themed launch from the same brands.

General Mills had fiscal 2025 net sales of $19 billion and has a broad portfolio of brands, with more than 100 including Cheerios, Pillsbury and Häagen-Dazs. The HORMEL® BLACK LABEL® brand was established in 1963 and is one of the fastest growing bacon brands in the United States, renowned for its variety of flavor-forward bacon varieties 1.

Just in time for National Cereal Day on March 7, Cinnamon Toast Crunch Hormel Bacon Cereal is available in limited quantities for anyone who can't decide between sweet and savory at breakfast or snack-time.