Grandma's Cookies Teams Up With Salt-N-Pepa For Remix, $10,000 Prize
"Grandma's Cookies Teams Up with Salt-N-Pepa for a remix and offers a chance to win $10,000 in prizes. Don't miss out on the sweet beats and big rewards!"
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When it comes to indulgence, few things rival the sweet spoils delivered by Grandma's touch. GRANDMA'S Cookies, a cherished brand crafting nostalgia for over a century, is unveiling a fresh twist with the help of none other than the iconic hip-hop duo Salt-N-Pepa.
Together, they're unleashing a series of treats bound to delight both cookie connoisseurs and hip-hop aficionados alike. Their first offering? A reimagined rendition of the timeless nursery rhyme, "Who Stole the Cookie from the Cookie Jar?".
This hip-hop remix, co-authored by Cheryl "Salt" James and Sandra "Pepa" Denton, stars the duo in an accompanying video now available for viewing on Instagram @grandmascookies.
"As a grandmother myself, teaming up with GRANDMA'S was a natural choice, as the brand embodies a fresh, contemporary approach to matriarchy," remarked Sandra "Pepa" Denton. "Crafting this remix was a blast, infusing the new verses with our own flair. I'm eager for fans to savor our rendition."
Adding an extra sprinkle of sweetness, GRANDMA'S Cookies is treating fans to weeks of exclusive content and spectacular prizes. From April 23 to June 19, enthusiasts stand the chance to win weekly goodies from GRANDMA'S cookie jar, with a grand prize of $10,000 awaiting one lucky winner.
"We're thrilled to collaborate with GRANDMA'S Cookies on this campaign, celebrating a vibrant, bold attitude while relishing in some delectable treats. After baking hits in the studio for over 35 years, our latest remix with GRANDMA'S is yet another irresistible treat," said Cheryl "Salt" James.
Available at retailers nationwide and online at grandmascookies.com, GRANDMA'S Cookies flaunts a fresh packaging design, complete with an updated rendition of its iconic logo.
While boasting a modern look, GRANDMA'S Cookies continues to deliver the same beloved quality and flavors, including chocolate chip, peanut butter, and mini vanilla crèmes.
"As GRANDMA'S Cookies unveils its daring new facade and rejuvenated digital presence, Salt-N-Pepa serves as the perfect partners to engage our audience in an unprecedented manner," noted Leslie Vesper, vice president of marketing at Frito-Lay North America.
"With a rich history spanning over 110 years, GRANDMA'S Cookies is excited to celebrate our cherished flavors, along with our contemporary aesthetic."
To partake in the sweet prizes, follow GRANDMA'S Cookies on Instagram @grandmascookies, hunt for hidden cookie jars throughout the brand's feed, and comment on the location of each jar in every post. For official rules, visit here.
About Frito-Lay North America
Frito-Lay North America stands as the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For generations, Frito-Lay's beloved portfolio has brought joy to millions of families worldwide, including Fritos® corn chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita chips, PopCorners® air popped snacks, and SunChips® multigrain snacks.
With over 40 manufacturing facilities across the U.S. and Canada, along with an extensive distribution network servicing over 315,000 retail customers weekly through its direct-store-delivery model, Frito-Lay is committed to creating positive change for the planet and people through pep+ (PepsiCo Positive). Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay), and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories globally. With more than $91 billion in net revenue in 2023, PepsiCo's complimentary beverage and convenient foods portfolio includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
Guided by its vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive), PepsiCo is committed to sustainability and human capital, operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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