Hershey honors Women's Day, spotlighting the influence of women and girls globally.
Hershey marks Women's Day with special events, recognizing women's and girls' contributions worldwide, promoting gender equality and empowerment.
A BRAND
The Hershey Company unveiled its bold plans for International Women's Day and Women's History Month 2024 with the debut of the unique Hershey's SHE bars, celebrating women and girls' contributions and impact made around the globe.
This new initiative builds upon Hershey's long history of identifying and supporting women. "The Hershey Company remains committed to advancing women as part of our core value of togetherness and collective success," said Katie DeCapria, Brand Manager, at Hershey's. Hershey's SHE Bars carry the word "SHE" boldly emblazoned across the brand's iconic chocolate bar packaging to unite people in tribute to the inspiring women in our lives.
This is the fourth year that the Hershey's SHE bars are part of Hershey's Women's History Month celebration. More than 200 descriptors will be attributed to these bars, including "creative," "fearless," and "dedicated." The partnership with Girls on the Run reiterates this stand. Elizabeth Kunz, Girls on the Run International CEO, comments on the partnership to heighten awareness and celebration of women's and girls' different strengths.
Beyond the bars themselves, Hershey's contributions go to giving money to Girls on the Run, in order for more people to be able to take part in their life-altering programs. Their employees also engage at the grass-roots level by volunteering as coaches, reflecting a strong commitment to supporting the community.
Hershey's celebration extends globally through the #HerSHE and #HERforSHE campaigns that Hershey's started in Brazil. The campaigns focus on the power of women in different parts of the world, making alliances with institutions such as Girl Up, which defends the rights of girls and their preparation for leadership skills. Melissa Kilby, CEO of Girl Up, said the partnership with Hershey further demonstrates a commitment from the global brand toward women and girls around the world.
The company said that the commitment is reflected in their business practices in gender equality. Hershey accomplished gender pay equity in the U.S. under CEO Michele Buck and is on its way to reaching the same around the world. The efforts of the company also manifest in its investment in training and development programs for women, further committing to establishing a work environment that is inclusive and empowering.
This year’s celebration will also move into the social space, with Hershey offering a digital SHE Bar sticker on all social events to maximize participation and recognize women’s achievements. The Hershey team invites everyone to join us in celebrating and honoring the women who make a difference in all of our lives not just this month but every day.
About The Hershey Company: Headquartered in Hershey, Pennsylvania, The Hershey Company is one of the world’s largest snack food brands, and with its iconic brand creating quality times Hershey’s commitment to business goods, local support, and sustainability are rooted in its history, which began with the philanthropic efforts of its founder, Milton Hershey, and a global staff dedicated to providing quality products, Hershey will continue to shine as a beacon of corporate responsibility and commitment to the community.