Mastronardi Produce Honors Mothers With Wow® Mom Initiative

Celebrate Mother's Day with Mastronardi Produce WOW® MOM Initiative, a special campaign dedicated to honoring mothers with delightful strawberries and heartwarming gestures.


4/19/20242 min read

Mastronardi Produce
Mastronardi Produce

Mastronardi Produce, a renowned fourth-generation family business known for revolutionizing high-tech greenhouse berry farming in North America, is introducing a special treat just in time for Mother’s Day – WOW® MOM Strawberry pack

These limited offerings include the popular Dreamberry Strawberries under the WOW brand, praised for their classic strawberry flavor and bright ruby ​​red color

The Mother’s Day pack cleverly transforms the iconic “WOW” word mark into “MOM”, with the heartwarming message: “You are the sweetest”.

Mastronardi Produce Ltd. Its Innovation Manager Andrea Meloche expressed her excitement about the WOW MOM campaign, unveiling an eye-catching label designed to elevate this unique strawberry flavor to the women we love most in our lives.

To capture consumer attention and differentiate the Mother’s Day edition from the traditional one,

Mastronardi Produce opted for a stunning red line decorated with a spring motif. This special pack offers exciting opportunities at imaginative retail stores as Mother’s Day approaches.

Andrea highlighted the expectation that the combination of this unique branding and the glamorous suggestion of a surprising mom would trigger immediate purchases and increase fruit consumption.

He added that matching his favorite product with people everyone likes is a natural fit.

The WOW MOM Strawberry hits stores on April 29th, giving shoppers plenty of time to discover this fun offer before Mother’s Day on May 12th.

In addition to its retail campaign, Mastronardi Produce will engage in local marketing initiatives in its home base of Windsor-Essex County, while also encouraging social media engagement among its @sunsetgrown followers.

Catch a sneak peek of the WOW MOM strawberry packs at booth 1130 during the upcoming CPMA Convention and Trade Show.

About Mastronardi Produce Ltd.®

Mastronardi Produce stands as a trailblazer and industry luminary in the gourmet greenhouse sector. With over 70 years of family ownership, the company cultivates and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. 

Renowned for consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce, Mastronardi Produce continues its legacy of excellence in the agricultural landscape. Fore more information visit :

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