UK Packaging Awards 2025 Spotlight Corrugated, Luxury, and Rising Stars

The UK Packaging Awards happened last week at Hilton Park Lane. It marked 20 years of the event spotlighting packaging innovation.

This year’s ceremony covered big categories like Corrugated packaging for online retail and consumer goods, Luxury packaging, and the Rising Star award for fresh talent.

In the Corrugated group, finalists showed a wide mix — from beer kits you brew at home, vacuum cleaner packs, to holiday calendars. Most packs focused on protecting products for online sales but also standing out on shelves.

Luxury packaging was heavy on whisky gift boxes and luxury sets, designed to look good and protect valuable goods. It’s clear how much packaging matters in branding premium products.

The Rising Star award highlighted people bringing new ideas into the packaging world. They’re the ones shaping what comes next.

For retailers, this event matters. Packaging now isn’t just about keeping products safe. It’s about grabbing attention fast. Consumers want eco-friendly materials, easy-to-open packs, and a story behind the design.

Sustainability was a big theme too. More companies showed off recyclable and lighter materials. Retailers who update their packaging with these trends can win shopper loyalty.

Expect more change coming. Packaging that’s smart and sustainable will keep gaining ground. Retailers should watch for new designs that both protect and tell a brand’s story better than ever before.