Unilever to Acquire Men’s Personal Care Brand Dr. Squatch

Unilever has announced an agreement to acquire the men’s personal care brand Dr. Squatch from Summit Partners. This acquisition is part of Unilever’s strategy to expand its portfolio in the high-growth premium personal care sector.

Dr. Squatch has created a name for itself in the market with its natural products with high performance, including soap, deodorants, hair care and skin care. The brand has attracted considerable attention through its viral social first marketing, partnerships with influencers and collaboration on limited-Setskrit packages.

Fabian Garcia, chairman of Unilever's personal care, for the company. Expressed enthusiasm to welcome welcome to accept, taking into account the unique approach to the impressive consumer and digital commitment to the brand. He said the company the United States in Dr. is eager to build the success of Squatch and expand the brand internationally.

Dr. Squatch CEO Josh Freedman highlighted the brand issue to motivate and educate men to be happy and healthy. He expressed enthusiasm for the opportunity to score the brand globally with the support of Unilever's resources.

Dr. Squatch will continue to work mainly in North America and Europe through its digital trade, retail and direct-conformer channels. The acquisition is expected to end at the end of this year, pending the approval of the authorities.

This step is to further strengthen its presence in the rapidly growing men's personal care market, which continues its strategic pressure in premium and natural care products.