whataburger 75 cent burgers for 75th anniversary drive app traffic

Whataburger turned 75 on August 8 and marked the date with a one-day national deal — its No. 1 single-patty burger for 75 cents.

The 75-cent offer was live from 11 a.m. to 8 p.m. local time. It was only for Whataburger Rewards members who placed an order in the app or online. Just one discounted burger per account was allowed, and any extras like cheese or bacon stayed at normal prices.

The No. 1 is the chain’s classic build — beef patty, fresh vegetables, mustard — and is one of the core items on the Whataburger menu. While the promotion focused on that item, the broader menu includes breakfast sandwiches, chicken options, fries, and seasonal limited-time offers.

The anniversary activity also brought out limited-edition 32-ounce cups, found in select restaurants and online at Whatastore.com. In Corpus Christi, Texas — where the brand opened its first location in 1950 — the Corpus Christi Hooks baseball team played as the Honey Butter Chicken Biscuits. Fans took part in an “orange-out” in the stands for the night game against the Tulsa Drillers.

Whataburger operates over 1,000 locations across the southern United States, with high density in Texas and a presence in states like Arizona, Florida, New Mexico, Oklahoma, and Louisiana. Searches for “Whataburger near me” and “Whataburger locations” spiked during the promotion, reflecting both regular customer traffic and interest from new markets.

The company’s fame has long come from its regional identity, 24-hour service, customisable burgers, and menu consistency. Brand loyalty is supported by a mix of heritage marketing and regular menu innovation, making it a notable player in the quick-service restaurant segment.

For the QSR trade, the 75th anniversary campaign blended nostalgia with digital strategy. It drove app sign-ups, spurred merchandise sales, and put store-level operations in the spotlight. By connecting a low-price headline offer with branded events and limited-edition products, Whataburger created an anniversary push that balanced short-term traffic with long-term brand equity.