Woolworths Western Australia Launches First Customer Fulfilment Centre in Mirrabooka

Woolworths Western Australia has announced the establishment of its first Customer Fulfilment Centre (CFC) in Mirrabooka, Perth North. This new centre aims to meet the growing demand for online grocery orders, enhancing eCommerce capabilities and increasing next-day delivery capacity by over 50% across Perth. The innovative facility will operate as a large-scale supermarket without customers, focusing solely on filling online orders efficiently.

Economic and Employment Impact

The $23.8 million development project has received state planning approval and is slated to begin construction in early 2026, with operations expected to start in 2027. During the construction phase, approximately 150 jobs will be created, providing a significant boost to the local economy. Once operational, the CFC will employ over 400 people in various roles, including personal shoppers, management, and home delivery drivers. This initiative highlights Woolworths Western Australia's commitment to creating job opportunities and supporting the local workforce.

Strategic Location and Sustainability

Located at Alexander Drive, the Mirrabooka site was chosen for its strategic connectivity to major highways, facilitating efficient distribution across Perth. Woolworths is committed to sustainability and aims for the facility to achieve a 5-Star Green Star Rating from the Green Building Council Australia. Key sustainability features will include zero carbon operating energy, electric vehicle (EV) charging stations, the use of sustainable materials, natural lighting, and the installation of solar panels. These efforts align with Woolworths' broader sustainability goals and demonstrate their dedication to environmentally friendly practices.

Meeting Perth’s Growing Needs

As Perth's population continues to grow, with projections indicating it will become Australia’s third-largest city by 2050, the demand for efficient and reliable online grocery services is increasing. The Mirrabooka CFC is a strategic response to this demand, ensuring that Woolworths Western Australia can provide faster and more convenient delivery options for residents. The new facility will join Woolworths' network of CFCs across Australia, bringing the total to eight and significantly enhancing the retailer's capacity to serve online customers.

Enhancing Customer Experience

Sally Copland, Managing Director eComX at Woolworths, expressed excitement about the new development: "We're delighted to announce WA’s first Customer Fulfilment Centre, which will help us better meet the needs of Perth’s growing population for fast and convenient online groceries." The CFC will enable more customers to book convenient order windows, ensuring a seamless shopping experience. By investing in advanced technology and infrastructure, Woolworths Western Australia aims to set new standards for online grocery shopping, making it more accessible and efficient for all.

Conclusion

Woolworths Western Australia's investment in the first Customer Fulfilment Centre in Mirrabooka represents a significant step towards enhancing their online grocery services. This development not only promises faster and more convenient delivery options for Perth residents but also contributes to job creation and sustainable practices. As the city continues to grow, the new CFC will play a crucial role in meeting the evolving needs of the community.