Online Shopping Now Makes Up 10% Of The French Grocery Market
Explore the French grocery market's latest trend: online shopping now claims 10% of total sales, signaling a notable shift in consumer habits.
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New information from Kantar shows that 10% of all groceries sold in France are now bought online.
This is up by 0.5% from February 19th to March 17th. Around 200,000 more households are now shopping online, and they seem to be sticking with it.
Overall, French people spent 1.7% more on everyday items during this time.
E.Leclerc is still doing really well, holding onto 23.7% of the market. They've been growing for 13 months in a row.
They got 258,000 more shoppers, and their customers are more loyal now, too. Their online services, like Drive, are a big reason for their success, contributing to 36% of their growth.
Other stores are doing okay too. Groupement des Mousquetaires went up by 0.5%, now at 16.3% market share.
Lidl went up by 0.2% to reach 8%, and Groupement U went up by 0.2% to reach 12%. Louis Delhaize Group stayed the same at 2.1%.
Kantar got this data from 20,000 households and looked at spending in big stores, small stores, and online shops.
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